Nearly one-quarter of all adult Albertans (24.5%) received relaxation massage therapy services in the past twelve months (over
Albertans who received a relaxation massage rated the benefits very positively, with an overall mean rating of 7.7 on a scale ranging
from one (no benefit) to 10 (extremely beneficial). Women evaluated benefits even higher than did men.
A majority of Albertans who received relaxation massage services in the past year paid for those services with their own funds
while a significant plurality paid through their employment benefits packages.
Approximately one-third of Albertans (33.0%) received therapeutic massage services in the past twelve months (over one-million
Although women were more likely than men to have received therapeutic massage services in the past twelve months, Alberta men
are nearly twice as likely to have received therapeutic massage treatment than they were to receive relaxation massage services.
Albertans who received therapeutic massage services rated the service very positively, with an overall mean rating of 8.4 on a
scale ranging from one (no benefit) to 10 (extremely beneficial).
Two of every five Albertans (40.0%) who received therapeutic massage services paid for those services with their own funds. Over
one-third paid through their employment benefits plans while a further one-fifth paid through their private extended health plans.
A significant number of Albertans were referred to their massage therapist by a physician, but more chose therapeutic massage
services because of personal research, opinion or preference, or because a friend or family member referred them.
Massage Therapy in Alberta.
Albertans’ Use, Evaluations and Funding Sources of Massage Therapy Services
Alberta Public Opinion Study – October 2016
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